PHILADELPHIA (KYW Newsradio) — The Philadelphia Parking Authority is launching an advertisement campaign next month to alert that speed enforcement cameras are being installed along Broad Street.
The black-and-white video ads show Philadelphia women who have lost relatives to speeders. In one, the Reverend Stephanie Evans says someone going too fast killed her 37-year-old son Robert.
"A driver was just speeding down Broad Street. He hit him. He died instantly," Evans said.
A second ad features Latanya Bryd, who lost four family members when they were struck by a speeding car on the Boulevard ten years ago.
"We're trying to save lives. Please do not speed down Roosevelt Boulevard and do not speed down Broad Street," Byrd said in the video.
The social media, radio and SEPTA bus campaign is meant to publicize the fact that in February speed enforcement cameras are being installed at 15 locations on north and south Broad Street.
"This messaging is really to show the human element, to show the damage you can cause by speeding," PPA executive director Rich Lazer told KYW Newsradio.
Lazer said along Roosevelt Boulevard, where speed cameras were installed in 2020, speeding is down 90 percent and fatalities have dropped over 35%.
The PPA is using PennDOT, city and police data to locate the cameras along the most dangerous stretches of Broad Street, Lazer said.
There will be a 60-day warning period after the cameras are turned on, Lazer said. After that, drivers caught violating the 25-mile-an-hour speed limit will face fines that begin at $100.