Oscar Mayer releases bacon-scented shoelaces and here's how you can get a pair

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By , Audacy

Calling all bacon-lovers!

Bacon goes with everything, even your newest sneakers.

Since Oscar Mayer knows how much bacon means to people, they were inspired to release a new item: bacon-scented shoelaces.

According to Delish, the shoelaces are scented using actual Oscar Mayer Hardwood Smoked Bacon.

"There are few things better than the delicious smell of freshly cooked Oscar Mayer Bacon, but you shouldn’t have to turn on the stove to fill your nostrils with the heavenly scent,” associate Director for Oscar Mayer, Megan Lang, said.

“We know bacon lovers can’t get enough of it, so we’ve created these bacon-scented laces to give fans the chance to carry their bacon love everywhere, whether they’re styling the hottest new sneakers or sizzling up an old pair of shoes.”

Not everyone will be able to snag them due to exclusivity!

The brand, best known for its processed meats and Wienermobile, launched the giveaway on Friday in celebration of Nike’s Air Max Day, which also included the re-release of Air Max Bacons.

“We're dropping bacon scented laces that'll make your kicks sizzle,” the brand wrote on Twitter.

To add these to your collection, you can enter to win between March 26 and April 1. Fans can tweet using the hashtags #OscarCookMyKicks and #Sweepstakes.

Per the contest rules, Oscar Mayer will then choose 1,500 lucky winners at random “on or about” April 2.

In January, Oscar Mayer announced it was looking for drivers for the WienerMobile, officially called an Oscar Mayer Hotdogger.

The brand previously unveiled a weighted “Bae”-con blanket to get people through the winter months.

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