· The Life of a Showgirl continues its record-breaking reign, selling 2.7 million copies on its first day making it the second-biggest first-day album sales in modern U.S. history behind Adele’s 25 (3.37 million).
· Swift also set a new vinyl record, moving 1.2 million copies in a single week.
· Her Official Release Party of a Showgirl film debuted at No. 1 at the box office with $33 million, beating One Battle After Another.
· The event featured music videos, behind-the-scenes footage, and new lyric visuals.
· Swift dropped the “Fate of Ophelia” music video, a visually rich piece full of Shakespearean references and art nods.
· Swift plays through multiple incarnations of Ophelia before being “saved” from her tragic fate, interpreted by fans as a tribute to Travis Kelce.
· A viral “orange door” scavenger hunt turned cities around the world into Swiftie playgrounds.
· Orange doors appeared in twelve cities including Las Vegas, London, Berlin, Milan, and Santa Monica, each with a QR code linking to an AI-generated video.
· When all twelve doors were discovered, fans unlocked the secret message: “You must remember everything but mostly this, the crowd is your king.”· · · That phrase revealed the Fate of Ophelia lyric video, confirming the campaign’s connection to the album’s theatrical and emotional core.