What’s Trending: Thursday, January 6th, 2021
#Yellowstone
o The show’s season finale set a new record for the Paramount Network!
o The fourth season ended with a series high 9.3 million total viewers.
o That was up 81% from the Season 3 finale, which had 5/2 million viewers.
o Additionally, Yellowstone was the #1 most social show on Sunday.
o Yellowstone follows the Dutton family, led by John Dutton (Kevin Costner), who controls the largest contiguous ranch in the United States, under constant attack by those it borders – land developers, an Indian reservation, and America’s first National Park
#Grammys
o As predicted, the Grammy Awards have officially been postponed due to Covid concerns.
o No new date has been confirmed as of yet.
o Sources say that the show will probably move to April or May, which would rule out holding it at the Crypto.com Arena because they traditionally require a 10-day-plus lockout of the venue and nearly every night has a basketball or hockey game or a concert through mid-April.
o The rumored move is either the Hollywood Bowl or here in Las Vegas, where the Laten Grammys have been held six of the last eight years.
#CrystalPepsi
o Can you believe it’s been 30 years since the failure of Crystal Pepsi?
o Pepsi is celebrating this “milestone” by launching a Twitter contest, where they’re asking people to post photos of themselves from the '90s with the hashtags: #ShowUsYour90s and #PepsiSweepstakes.
o It ends today and 300 winners will win some Crystal Pepsi, but there's no indication it'll be made available in stores.
o Crystal Pepsi was only around for about a year in the early '90s. It didn't sell well and they stopped making it. They've brought it back several times in the past few years, but only for very brief runs.