Hershey’s has people, Wicker and Wilde included, in a tizzy with their new Hershey’s Holiday Kisses ad, which is just a riff on its classic commercial where Kisses are recast as a set of bells playing “We Wish You A Merry Christmas.”
Hershey’s has introduced a new spin on the ad—it begins just like the old one (see below), but then is interrupted by a little girl snatching away one of the Kisses to use in a holiday cookie recipe that she's making with her dad (also below). You might think it's warm and fuzzy but nooooooo......
One very disappointed viewer wrote “Every year I look forward to the Hershey Kisses Christmas commercial. I always pause to listen to (its) familiar melody as it brings back cherished Christmas memories. So, this year, when so many traditions can’t be celebrated, Hersheys decides to revamp it.” She then sarcastically added #Thanks2020 with a broken-heart emoji.
One other critic has started a Change.org petition to “get our old commercial back!”
As for Hershey’s response, they say “For viewers who love our original – don’t worry, we’ll be running both holiday ads this season. Keep your eyes peeled for our classic and iconic Bells spot as well as the newest “Bells to Blossoms.” Sounds like they received the message loud and clear!
Here's the original followed by the new one: