Hailey Bieber never misses this part of her pre-sleep rituals.
Bieber recently guested on The Run-Through with Vogue podcast and broke down her beauty routine. It all started with her mother and grandmother who were very adamant about applying lotions and creams.
“When I was a kid, I can remember like, getting out of the shower, out of the bath, and then my mom was like, ‘you’re not leaving this bathroom ’til I slather you from head to toe in hydration and creams,’” the Rhode founder said on the podcast.
Bieber’s mother, Kennya Baldwin, instilled in her at an early age the importance of washing off makeup before going to bed.
“I have literally never slept with makeup on ever because I feel like that is like the cardinal sin,” Bieber said.
“No matter what the circumstance is, I’m like, I will find warm water and a washcloth and get this makeup off,” she went on.
It was these practices that lead the entrepreneur to enter the beauty space with her own brand and “sparked her philosophy for Rhode.”
She explained that even her mother and grandmother who first brought the routine into her life are now using her products, stating they both “use Rhode now, and they love Rhode.”
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A family affair!
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