President Donald Trump endorsed a social media proposal Sunday night to rename U.S. Immigration and Customs Enforcement as National Immigration and Customs Enforcement, which would change the agency’s acronym from ICE to NICE.
In a Truth Social post late Sunday, April 26, Trump shared a screenshot of an X suggestion from March and added the comment “GREAT IDEA!!! DO IT. President DJT.” The original X post proposed the rebrand specifically so media outlets and critics would have to refer to agency officers as “NICE agents” instead of ICE agents.
The idea originated with a conservative influencer who wrote: “I want Trump to change ICE to NICE (National Immigration and Customs Enforcement) so the media has to say NICE agents all day everyday.” It gained traction online among Trump supporters as a playful branding tactic aimed at shifting public perception.
— Rapid Response 47 (@RapidResponse47) April 27, 2026
Officially changing a federal agency’s name like this would require congressional action, and no legislation has been introduced. ICE, established in 2003 under the Department of Homeland Security after the Sept. 11 attacks, enforces immigration laws inside the United States. Its responsibilities include deportations, worksite investigations, human trafficking cases, and management of immigration detention facilities. The agency has long been a focal point in the national immigration debate, praised by supporters for protecting public safety and criticized by opponents for enforcement methods.
Trump’s endorsement aligns with his administration’s emphasis on stronger border security and interior enforcement during his second term. The White House rapid response account and conservative media outlets quickly shared the post, helping it trend on social platforms Monday.
