SPAM debuts new holiday flavor

Photo credit Justin Sullivan/Getty Images
By , Audacy

‘Tis the season for limited-edition offerings of all your favorite foods.

Wander the grocery aisles, and you’ll see all sorts of special holiday flavor offerings like egg nog and pumpkin spice versions of all manner of foodstuffs – so many that you’ll no doubt come across several items that will leave you wondering, “Who asked for this?”

Which brings us to three words you likely never conceived would be matched in the same phrase: Figgy. Pudding. SPAM.

Described as “savory, sweet and comforting” in a Hormel Foods press release, the combination was the result of a survey that determined that 69% of consumers had heard of the holiday dessert immortalized in the second verse of the holiday standard “We Wish You a Merry Christmas.”

But that same survey showed only 17% had actually tasted it. And they apparently came to the conclusion that people would want their first experience with the cinnamon, nutmeg and ginger flavored treat to come in conjunction with canned meat.

“This new flavor brings the spirit of the holidays in one can! It honors the traditional recipe, while making it easy and versatile to enjoy,” Steve Venenga, vice president of marketing for the SPAM Brand, wrote in a statement. “SPAM Figgy Pudding represents how one dish creates new interpretations of traditions, each leaving their own mark, just as the SPAM Brand has done since 1937.”

If you’re adventurous or just a meat lover in every spirit of the phrase, you can try it for yourself. SPAM Figgy Pudding is available now while supplies last at Amazon and Walmart, among other retailers, and the SPAM website. Each 12 oz. can sells for $10.

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Featured Image Photo Credit: Justin Sullivan/Getty Images