But more important, recruits deserved to know. So did their parents, high school coaches, trainers and closest advisers.
And let's be clear -- this has nothing to do with political affiliation, the merits of one side vs. the other, or polarizing social issues.
Now, recruits who make a three- or four-year commitment to Gundy have a clear understanding what they're getting into.
Some future Oklahoma State Cowboys no doubt will -- and should -- happily sign on with a coach and program whose stance and values align perfectly with their's.
Some, won't. Nor should they.
Either way, that's a good thing. When a young player signs on with a college program, after the ink dries their commitment is virtually unbreakable.
Sure, they can always transfer if they don't feel comfortable or disconnected with the administration and coaches. But it's a tough and complicated decision that often includes losing a year of eligibility and always arrives with questions about why they, "quit."
Also, unless you are a player who wields incredible power, like Hubbard, a Heisman Trophy candidate, or Texas A&M starting quarterback Kellen Mond, who has voiced support for removing a campus statue of a former Confederate general, most protests could easily backfire.
In college sports, head coaches are czars who can yank a scholarship at any point, for any reason. Most non-starters and peripheral players wouldn't dare be as public about their opinions.
That's why eyes should be wide open going in. Questions not only related to scheme and roster should be asked during the recruiting process. Or at minimum, athletes should know not just what coaches say, but what they do.
Are they actively in support, against or indifferent about societal moments and flashpoints that matter most to particular players?
What do they stand for? Do their ideologies and personalities align with mine? Will I be comfortable there for three years? Four years?
Rest assured, an abundance of players, parents and fans back Gundy wearing a t-shirt from the OAN network. And that's good and important for them.
Just a t-shirt? Black Lives Matter is a t-shirt, too.
Those who have no problem with Gundy's wardrobe choice are in a comfortable place today.
They figure to thrive and that will translate into a happy college experience.But for those who take issue -- especially those trying to make a decision that will help impact and craft the rest of their lives, they can make a much more informed decision.
More players should ask recruiters where they stand when they do not, "stick to sports."
Not only will it help prevent ugly controversial moments like what Gundy and OSU experienced Monday, it will make players proud to wear their jerseys.