The Los Angeles Super Bowl Host Committee on Tuesday says it’s set to release its new logo, the game plan for the event, and a launch video featuring Snoop Dogg, according to the Los Angeles Times.
“The NFL coming back to L.A. wasn’t just about a team or two playing some home games,” Casey Wasserman, chairman of the host committee told the LA Times. “It’s about all the other things that could bring to the city, the community, and the region. Maybe there’s never been a better time to talk about hope, optimism, and recovery, having the Los Angeles Super Bowl come on the heels, hopefully, of the coronavirus pandemic.”
This year’s big game was initially set to play at Inglewood’s brand new and state-of-the-art SoFi Stadium, but between delays caused by construction snafus, Tampa stole the thunder. Los Angeles will host next year’s Super Bowl in exchange.
Of course, no one can predict what next year will hold, but Goodell, like most everyone, is hoping that vaccines will be in place and it will be safe to play.
“I don’t know what the environment is going to be like by next year; we’ll be prepared for that,” NFL Roger Goodell, NFL Commissioner told the LA Times. “We hope it will be filled with fans, and not just in the stadium, but around the stadium and enjoying the facility, and we will be back to more of a normal cadence. But safety’s driven everything we’ve done this year and safety will drive that decision as we approach it, making sure that we keep, obviously, the participants, as well as our fans and others, safe through that process.”
The new logo reflects the outline of SoFi Stadium, according to the LA Times, and the campaign’s mantra is “Champions Shine Here.”
The host committee has also launched a program encouraging local businesses to apply for spots associated with the game. The deadline for applications is Feb. 23.
More information is available at LASuperBowlHC.com, which goes live Tuesday.