Earlier this morning The Atlanta Braves announced the launch of BravesVision, a multimedia platform owned and operated by the organization that will become the official local television home of the Braves beginning with the 2026 baseball season, and The Morning Shift was live on the air when the news broke and gave their initial reactions.
“I love the fact that they’re taking it in house and that they’re gonna control it, and hopefully that leads to some of the fan friendly deals for players. I say fan friendly because maybe that’ll mean we get some of the players that we haven’t re-signed or that we think we should go get maybe we’re able to afford them now because they haven’t had the best TV deal in a while.” Beau Morgan said
The Braves organization will have full oversight of the production, sales, marketing, and distribution of its telecasts. BravesVision will produce more than 140 games, as well as extensive pre-game and post-game programming throughout the 2026 regular season, and give fans across the organization’s six state territories multiple options to watch Braves games without blackouts.
This fanbase has been through losing franchise cornerstones to free agency like Freddie Freeman and Dansby Swanson in recent years, and haven’t been able to land other big name free agents because of the self imposed salary cap Liberty Media puts on the Braves, but now with the launch of BravesVision and the money the franchise will get from it BravesVision may be what turns the Braves into big spenders and allows them to spend money on free agents like the Los Angeles Dodgers and the New York Yankees do.