The Atlanta Hawks have a brand new look now that they've officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set to debut during the team’s home game on Monday, Nov. 25 against the Dallas Mavericks. The Hawks will wear the jersey in 10 games.
As part of this launch, the Hawks have also added a new court decal as a tribute to the late Dikembe Mutombo, who passed away on Sept. 30, 2024 and had his #55 jersey retired by the franchise. The Hawks will honor his life and legacy at the same game where they plan to debuts its Fly City Edition uniform.
As far as the uniform, the colorway is comprised of Heritage Blue, Buttery Brown, Ascension White and Infinity Black. Heritage Blue pays homage to the Hawks’ iconic 1968 uniform, which marked the team’s arrival in the ATL. Buttery Brown is a rich and comforting hue which embodies the team’s smooth style on the court and echoes the richness and diversity in Atlanta. Ascension White embodies the spirit of upliftment and boundless potential, inspired by Atlanta’s community and its drive to elevate together. Infinity Black is an affirmation of the team’s bold and relentless pursuit of a championship, fueled by the unwavering support of Hawks’ fans and the love for the city.
In addition to celebrating this new look, the Hawks are also launching the evolution of the Lift As We Fly campaign as a way to shine a light on local businesses. Beginning on Thursday, Nov. 21 and in advance of the team’s debut of the uniform, the Hawks will amplify six select businesses, one at a time, to encourage the local community to support these businesses. As part of this effort, members from the Hawks Entertainment teams including the Harry the Hawk and the ATL Hawks Dancers will host an event at each business and distribute free City Edition -themed hats to customers that show up, while supplies last.
Additionally, beginning on Friday, December 6th, the Hawks and UPS will partner to select the next five small local business recipients in the ‘Lift the 404 Honors Program delivered by UPS’, a campaign which supports and empowers minority entrepreneurs across Atlanta.
Fans interested in securing tickets to any of the 10 City Edition theme nights this season are recommended to visit Hawks.com/Tickets.
Retail items from Nike, New Era, Pro Standard, Starter and 47 Brand as well as basketballs from Wilson will also incorporate the theme and colors from the jerseys. As part of today’s unveiling, the Hawks also announced multiple retail capsule collections which will be sold exclusively at State Farm Arena. Those interested in purchasing the Hawks Nike NBA Fly City Edition 2.0 jerseys can visit HawksShop.com.