(WBBM NEWSRADIO) — Among the commercials running in the Super Bowl is one from Northbrook-based pharmaceutical company Astellas.
It’s about a subject you might not expect: hot flashes, brought on by menopause.
Senior Marketing Director Jill Jaroch said Astellas learned one month ago about the chance to air a commercial during the most-watched event of the year.
“The scope of the audience is just so broad that we couldn’t pass on the opportunity,” she said. “We expect over 100 million viewers across the country, half of which are women.”
Of those, Jaroch estimated 17 million are women in their target audience — between the ages of 35 to 64. The ad features Chicago-area native, actress and writer Carmella Riley.
“Really brings that authentic, humorous tone to make it a really relatable topic for women,” Jaroch said.
The company won’t say how much they paid, but 30-second Super Bowl ads are estimated to cost upward of $7 million.
Given the nature of how people watch TV now, Jaroch said she’s hopeful the spot will be spread post-game.
“We hope it’ll be something that’ll be shared, and the awareness will be raised and people will feel more comfortable talking to their doctors,” Jaroch said.
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