Buffalo, N.Y. (WBEN) - A social media storm erupted Wednesday after controversial comments were made by the morning show team at 97-Rock, eventually leading to advertiser admonishment and the termination of longtime host Rob Lederman.
Cumulus Media, owners of the rock radio station in Buffalo, circulated this statement late Wednesday:
“Cumulus Media operates from a clearly-defined set of programming principles and there is no question that Rob Lederman’s comments made on The Morning Bull Show are in direct violation of those principles. We swiftly terminated him and suspended the remainder of the show’s on-air talent. We apologize, and deeply regret the incident.”
The other members of the show, Rich "Bull" Gaenzler and Chris Klein were suspended by Cumulus.
The firestorm erupted after ESPN writer Marcel Louis-Jacques tweeted a recording of a portion of the bizarre exchange in which the on air team compared the skin tone of women to that of the darkness of toast.
The recording quickly caught the attention of Roswell Park Cancer Institute in Buffalo, a 97 Rock advertiser whose logo appears at the top of the podcast. In a statement tweeted Wednesday, Roswell condemned the exchange and canceled its advertising promptly.
Pegula Sports and Entertainment, owner of the Buffalo Bills and Sabres, also took quick action in terminating Gaenzler as an in-arena host for its Sabres and Buffalo Bandits games.
"I wish you knew me," Lederman told WGRZ's Scott Levin in an interview Wednesday. Lederman admitted his attempt at humor failed miserably.
While the audio remains avaialble on Twitter, the radio station has since removed it from its website.