President-elect Donald Trump appears to be using a picture of first lady Jill Biden to try and sell his perfume in a post to his social media site Truth Social.
“Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING,” Trump posted. “Great Christmas gifts for the family.”
The post included a photo of Trump and the first lady in Paris, where they attended the reopening of the Notre Dame Cathedral on Saturday. The two took a moment together before French first lady Brigitte Macron sat down between them.
The caption on the photo said “A fragrance your enemies can’t resist!”
On his website for his fragrance, Trump says the perfume is a “Rally Cry In A Bottle.”
His cologne features a photo of Trump raising his fist and the words “fight, fight, fight.” The words are a reference to the assassination attempt against him in July.
His perfume and cologne are currently selling for $199.
Trump’s merchandise is as much a part of his brand as his tweets and posts on social media.
During his campaign, Trump sold several items that were branded with his name and likeness including a God Bless the USA Bible, Trump sneakers, shirts with his mugshot, and more.