The State of Minnesota is launching a new, nationwide campaign to attract new business to the state.
"Willingness and interest to invest in cutting edge technologies to bring new products to market was very exciting to be, as a young scientist sealed the deal for me," says a cut from one of the ads.
The digital campaign showcases the state's economic opportunities and high quality of life. It features testimonials and stories from Minnesota's top businesses in several different industries.
CNBC recently ranked Minnesota the sixth best state for business in 2024.
"I've been to 50 countries and there is no place in the world I would rather do business than Minnesota," says another cut. "And it is primarily because of the health care infrastructure that we have."
Minnesota ranked very highly in CNBC's rankings for quality of life and infrastructure. The state scored a little lower in cost of doing business and economy. See the full rankings here.