(WWJ) – For years, many Michiganders refused to let go of the Pine Knob moniker. Even though it was called DTE Energy Music Theatre, most people continued to call it by its former name.
Though it's Pine Knob once again, that's just one of many significant name changes that Metro Detroiters have witnessed over the years. Most recently, news broke that Greektown Casino will become Hollywood Casino at Greektown.
Which got WWJ's Zach Clark thinking – what's in a name? What makes brand names so powerful? He got some answers in a new Daily J.
