Blue Bell rolls out king cake ice cream

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Mardi Gras purists may pass on king cake until King's Day on January 6, but what about king cake ice cream?

We’re kicking off 2019 with a party like no other, except maybe a Mardi Gras party! Mardi Gras King Cake is a cinnamon cake flavored ice cream combined w/tasty pastry pieces and a colorful cream cheese swirl w/festive candy sprinkles. In stores today, but only for a limited time! pic.twitter.com/IueLVip4RX

— Blue Bell Ice Cream (@ILoveBlueBell) January 2, 2019

Blue Bell Ice Cream today launched their Mardi Gras King Cake flavor, featuring cinnamon ice cream, cream cheese swirl, and pastry chunks with candy sprinkles.

The Texas ice creamery has offered similar flavors in the past: Mardi Gras ice cream and King Cake ice cream. Typically those flavors have only been available in areas that celebrate Mardi Gras, like New Orleans and the Gulf Coasts of Mississippi and Alabama, but the company says this year, they will make Mardi Gras King Cake flavor available throughout their distribution.