The Pelicans have been sizzling in December and own the best record in the Western Conference, and hype around the team is higher than possibly ever before.
Everything is hot right now, and that includes the people trying to get their hands on an item the team gave away for free: plush Pelicans hats that were handed out prior to the Nov. 18 clash against the Boston Celtics.
The hats were a hit, even as the Eastern Conference juggernaut Celtics took down the Pelicans 117-109. But only those in attendance walked away with them, and there were no sales of the hats for those who couldn't attend.
A combination of all those factors has led to one of the more unlikely resale markets developing, with hats listed on sites like Ebay for close to $200.
One listing, which was set to expire on Thursday, Dec. 15, already had 31 bids as high as $177. It was listed as being shipped from an address in Baltimore, Maryland.
The resale market is not unlike what happens around Mardi Gras season, with handmade parade throws often landing for sale online within days of the events. While these types of sales don't feel quite as grimy, it does indicate that one sentiment shared online would probably be appropriate: The team should put a number of them up for sale (one per person), to eliminate the secondary market.
Until then, wear the hats with pride. There's a lot of Pelicans action left to watch. Wouldn't want the ears to get chilly.
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