The New Orleans Saints officially announced on Monday the new naming rights deal with Caesars, complete with new lettering and logo atop the iconic downtown stadium.
The announcement also came with a caveat: As part of a $325 million renovation, Harrah's Casino in New Orleans will officially become Caesars New Orleans. That project will include a new resort at the edge of the French Quarter, which will include a 340-room hotel, along with entertainment and dining offerings.
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“All of us at Caesars are proud to be part of New Orleans’ vibrant culture. We understand that the Caesars Superdome is more than an iconic venue, it’s the symbol of a resilient and innovative community,” said Tom Reeg, CEO of Caesars Entertainment in a release. “We’ve had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region.”
The team also released a series of rendering that show where that new branding will be located, and what it'll look like both inside and outside the Superdome.
The name change comes amid a multi-year, $450 million renovation to upgrade the facility, which is set to host the Super Bowl at the end of the 2025 season.
The new naming rights deal comes after a 10-year deal with Mercedes-Benz expired following the 2020 season. That deal was the first brokered by the team as a way to generate revenue. The building, which opened in 1975, was previously referred to as the Louisiana Superdome.
"What is important to note here is that the team is working to create its own revenue sources for New Orleans and the Superdome," said Louisiana Senator Page Cortez in a news release. "That is very important in our deal with the team. It is a good business deal for the state.”
Revenue from the $138 million deal will be put toward improving the Superdome and its ongoing renovations, said team owner Gayle Benson.