Super Bowl LIX was an economic boon for Louisiana, according to a new study from LSU’s business school.
It finds that Super Bowl LIX generated $1.25 billion in economic impact — the second most among the last ten Super Bowls.
New Orleans Saints Owner Gayle Benson also noted that visitors and vendors spent more than $650 million while in Louisiana.
“A staggering $82 million was generated in state and local tax revenue from hosting the game,” Benson said.
The state also rolled out the welcome mat for business leaders, investors and innovators through its Louisiana Now pavilion; and Economic Development Secretary Susan Bourgeois said more than 4,000 of them stopped by.
“Many of them left seeing our state not just for our music, our food, and our hospitality that they were used to. They saw our talents, they saw our infrastructure, and most importantly, they saw our potential,” Bourgeois said.
New Orleans has hosted elven Super Bowls, tied with Miami for the most in history. And Benson says work is already underway for New Orleans to secure its twelfth.
“I am confident the experience we collectively deliver to the NFL will prove a powerful and persuasive case that this game belongs back in New Orleans as soon as the schedule allows,” Benson said.
The soonest the Super Bowl can return to New Orleans is 2030.
