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Taylor Swift Merchandise goes on sale today at Champions Square

Swift
Hesham Elsherif / Getty

Today, exclusive Taylor Swift merchandise is available for sale outside the Caesars Superdome, coinciding with her highly anticipated ERAS Tour.

Superdome Spokesman Mike Hoss says this special opportunity allows fans who do not have concert tickets to purchase a range of official merch, celebrating Taylor’s diverse musical journey.


“For today and tomorrow, Champion Square will be open from 10am to 8pm.  You do not have to have a ticket to get in.  You wait in line, you go through, you get whatever you need and you’re done.”

Items may include apparel, accessories, and collectibles that reflect the different eras of her career, from country roots to pop anthems. Hoss says the sale is expected to attract a large crowd, so fans are encouraged to arrive early to secure their favorite items.

“Come get your merch early, take it back to your hotel room…because once we get into the event days it’s a little different.”

Hoss says this event shows Taylor Swift’s immense popularity and the strong connection she has with her fanbase, providing a way for everyone to participate in the excitement of the tour.

“There’s a lot of unique buying opportunities for people that do not have tickets to still come down and get some merchandise.

Merchandise sales continue at the Smoothie King Center Friday, Saturday and Sunday.