Miller Lite is the latest brand trying to tap into social media addiction!
The beer company took to social media Tuesday taking it a step further though, making a plea for drinkers to unfollow it on Instagram and Facebook..
Miller Lite has 119,000 Instagram followers and just over 2 million on Facebook, will go “dark” on social media, taking a two-week break from posting.
In a news release, the brand says the effort is a way to reimagine its classic “It’s Miller Time” slogan.
As part of the new campaign, Miller Lite says it will give a free beer to people who prove they have unfollowed the brand by texting a screenshot to a designated number detailed at www.unfollowmillerlite.com.
WOOHOO! Now is the time to get off of social media and enjoy a Miller Lite!