PITTSBURGH (93.7 The Fan) — Primanti Bros. didn't waste much time with their J.J. Watt campaign.
On Saturday morning, the famous restaurant chain took to Twitter to entice the oldest Watt brother to sign in Pittsburgh.
They recruited the help of current Steelers T.J. and Derek Watt to help get the third brother enlisted, too.
Mock logo and all, the Primanti powers that be are not letting the opportunity slip through their fingers.
Now whether the strategy pays off remains to be seen.
J.J. Watt was just released on Friday, and despite the Steelers being the early favorite, there's no real indication of where the defensive end maestro is leaning right now.
But as for the potential of Primanti Bros. transforming into Watt Bros., they seem serious about their offer.
They even used the #ForRealForReal hashtag.
And that's some pretty powerful backing.