In celebration of the Black History Month, Apple is launching their Black Unity Collection which includes a limited-time edition Apple Watch Series 6.
The company's collection is designed to celebrate and acknowledge Black history and Black culture.
Inspired by the call to action of both the historic and current movements, the Black Unity Sport Band has “Truth. Power. Solidarity.” laser-engraved onto the interior of the stainless steel fastening pin.
"The Black Unity Collection pays homage to the rich tradition and craft of quilting in the Black community and celebrates the colors of the Pan-African flag: red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland," the company's website states.
The Black Unity Sport Band is made from individual pieces of colored fluoroelastomer, which are assembled by hand and compression-molded into one.
Apple has launched a slew of new products, including new apps, music, books, podcasts, maps and guides, and more.
Podcasts: On Apple Podcasts, listeners can enjoy an expansive set of shows from powerful Black voices including Michelle Obama, Joe Budden, Phoebe Robinson, and Baratunde Thurston to name a few.
Apps: Throughout February, Apple enthusiasts can visit the App Store Black History Month Hub and find a list of Black-owned businesses, developers, entertainment, gaming and social justice apps.
Music: Apple Music will launch a month long experience across Apple Music, Apple Music radio, and Apple Music TV that highlights some of the most remarkable musicians spanning jazz, blues, soul, gospel, R&B, pop, and hip hop.
Maps: Created in collaboration with EatOkra, a Black-owned business directory app based in Brooklyn, New York. EatOkra works with local chefs to provide a food-themed directory of Black-owned restaurants in local communities.
TV App: This month’s theme for “Essential Stories” on the Apple TV app will spotlight the multidimensionality of the Black family and its representation onscreen. Viewers can dive into the “Essential: Stories That Honor Black Families” collection with curated sets of films and TV shows that explore motherhood, fatherhood, iconic TV families, queer chosen families, and more.
News: Apple News readers can explore curated topic groups that will highlight the best journalism around race in America. Separately, a special Apple News+ Spotlight collection will feature audio articles that celebrate the Black experience.
Books: A broad new collection on Apple Books will highlight great books and audiobooks by Black authors across a variety of genres, including literary fiction, history, memoirs, and books for young readers.
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