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Blue Bell introduces new ice cream flavor for chocolate lovers: Chocolate Brownie Truffle

A small carton of Blue Bell ice cream
A small carton of Blue Bell ice cream
Lici Beveridge/USA TODAY NETWORK via Imagn Images

We're entering Pumpkin Spice season for sure, but Blue Bell has another idea for the official flavor of the fall.

Texas' favorite ice cream just introduced its newest flavor, Chocolate Brownie Truffle!


Per WFAA, the flavor is "a Milk Chocolate Ice Cream with brownies, dark chocolate-flavored truffles, and a chocolate icing swirl."

The new flavor became available in stores yesterday, September 19. It comes in both pint and half-gallon sizes.

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