Spending your birthday at Chuck E. Cheese is the peak activity for kids in North Texas.
Well parents of little ones, prepare to be inundated with even more requests to visit Charles Cheese as the brand has picked North Texas to test its new, indoor active play experience concept.
Chuck E. Cheese’s “Adventure World,” a 12,000 square-foot indoor play space will be openings its doors in Arlington this November.
Chuck E. Cheese president and CEO David McKillips told the Dallas Morning News, “It’s all about kids’ imagination and play. We came out with really a fabulous execution that is going to be so awesome for kids to just run and play and bounce and it’s all about active play.”
Adventure World will feature three levels and multiple activities for kids to enjoy, and there will be no heigh restrictions, so parents, just as much as kids, can enjoy the rides, slides, ball pits and more.
“At Adventure World, it’s kids and parents all playing together,” McKillips said. “It’s bouncing, it’s playing, it’s having these kids choose your own adventure.”
McKillips said the company decided to launch Adventure World in DFW due to Chuck E. Cheese’s strong brand presence in North Texas, adding that the Arlington-Grand Prairie area is one of the “highest-volume locations in the entire country for the brand.”
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