If you’ve ever thought to yourself, ‘Self, you should smell like a member of Korn,’ well -- now’s your chance. Take a whiff at the musician's new venture into the fragrance industry.
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Korn guitarist James "Munky" Shaffer has revealed a new collaboration with Reference Studios and EveryHuman to launch a new brand of fragrance, called Reference Times, using the world's first “AI-guided scent creation platform.”
Take your scent from funly to Munky with the help of EveryHuman's "Algorithmic Perfumery machine," what they call “a cutting-edge device designed to personalize scent creation.”
"I was happy to discover EveryHuman and their AI technology — a more democratic and direct approach to the creation of scent,” says Reference Studios founder and CEO Mumi Haiati. "Like no other sense, the smell triggers our memory, so scent becomes an ultimate means to conserve memories and return to them any time we like."
"We are excited to be the scent medium for Reference Times, and to showcase the breadth of possibilities Algorithmic Perfumery enables at DSPM," EveryHuman founders Anahita Mekanik and Frederik Duerinck add.
For now, fans can find the strictly limited first run at the Reference Studios' exhibition space on Potsdamer Straße 100, 10785, Berlin, Germany.