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Texas chef partners with Frito-Lay to create new Doritos flavor Chef Williams also received $50,000 for his initiative that provides meals to underserved communities

August 2, 2023
First trailer for movie about Flamin’ Hot Cheetos inventor from DFW released The film tells the story of Richard Montañez’s rise at Frito Lay

May 15, 2023
Cracker Jack launches new Cracker Jill line to celebrate women in sports

April 5, 2022
Frito-Lay admits story behind Flamin’ Hot Cheetos invention is untrue The story told by Richard Montañez is currently being made into a movie

May 17, 2021
Doritos and Cheetos announce battle to determine the hottest chip Fans can vote on social media for their favorite spicy chip

April 30, 2021
Frito-Lay creating custom variety packs with over 100 items to choose from The ‘Make Your Own’ variety pack includes Lay’s, Tostitos, Cheetos, Ruffles, Stacy’s, SunChips and more

December 11, 2020
Frito-Lay now allowing customers to create their own variety pack with over 100 items to choose from The ‘Make Your Own’ variety pack includes Lay’s, Tostitos, Cheetos, Ruffles, Stacy’s, SunChips and more

December 11, 2020
Cheetos Officially Names The Cheesy Dust Left Behind On Fingers

January 13, 2020