Here's an offer almost too sweet to refuse -- and it could save someone's life.
Krispy Kreme is serving up free doughnuts to help with a nationwide blood shortage.
Anyone who donates blood or platelets now through January 31 will be rewarded with a free dozen of Krispy Kreme's famous Original Glazed doughnuts.
Dave Skena, Krispy Kreme's Chief Marketing Officer, is hoping the sweet deal will be enough to motivate Americans to donate to the American Red Cross.
"We're grateful for all that the American Red Cross does for our country and we want to help them. Hopefully a free Original Glazed dozen will increase awareness and even mobilize those who can give blood," Skena said in a statement. "We want them to enjoy the doughnuts with our thanks but also share the doughnuts while encouraging others to roll up their sleeves."
To cash in on this tasty offer, all you have to do is show the cashier proof of your donation -- that can be your "I Donated Blood" sticker or confirmation on the Red Cross blood donor app.
Skena said the company is also encouraging all employees to donate if they can do so.
On January 11, the Red Cross announced its first-ever national blood crisis alert, calling on all eligible Americans to donate. Since then, severe winter weather has further complicated efforts to rebuild the Red Cross blood supply; hundreds of blood drives have been canceled due to winter storms. Due the severity of the shortage, the Red Cross continues to have to limit certain blood product distributions to hospitals depending on current inventories.
The COVID-19 pandemic has also had a significant negative impact and is a relentless issue regarding a decline in people donating blood, especially during the proliferation of the Omicron variant. Amid this crisis, doctors have been forced to make difficult decisions about who receives blood transfusions and who will need to wait until more blood products become available, according to the Red Cross.
Blood and platelet donations are critically needed to help prevent further delays in vital medical treatments for accident victims, cancer patients, people with blood disorders like sickle cell disease and individuals who are seriously ill and need blood transfusions to live.
All types of blood are needed, especially types O positive and O negative, as well as platelet donations.
"Our Red Cross teams are working around the clock to meet the needs of hospital patients but can't do it alone," Paul Sullivan, senior vice president of Donor Services for the American Red Cross, said in a statement. "We hope this thank you from Krispy Kreme will help provide a 'dozen more reasons' for eligible individuals to make and keep their donation appointments in the days ahead."
To make an appointment to give blood or platelets, use the Red Cross Blood Donor App, visit RedCrossBlood.org or call 1-800-RED CROSS (1-800-733-2767).