Iconic Designer, Founder of BCBG, Max Azria Has Died at 70

(KNX 1070) -- Legendary designer and founder of BCBGMaxAzria, Max Azria, has died at 70. 

We are deeply saddened to learn of the passing of Max Azria. Max was a true visionary, who defined the Contemporary Fashion category. BCBG stands for Bon Chic, Bon Genre or “good style, good attitude," which reflects the legacy of the man himself, one we are committed to preserving in his honor. Our deepest condolences to the Azria family.

A post shared by BCBGMAXAZRIA (@bcbgmaxazria) on May 7, 2019 at 11:32am PDT

The Tunisian-born designer moved to the U.S. after living and working in Paris for over a decade. In 1989 he launched his first BCBG Max Azria Runway collection based on his 1986 New York Fashion Week 1996 collection. 

In 2008, he created BCBGeneration, a line dedicated to a younger demographic of women. 

Azria is survived by his wife, Lubov Azria, creative director at BCBGMaxAzria Group, and his six children, son Michael and daughters Chloe, Marine, Agnes, Anais and Joyce.