REPORT: Apple has concerns about AI features

The Apple company logo hangs above an Apple retail store on November 28, 2022 in Chicago, Illinois.
The Apple company logo hangs above an Apple retail store on November 28, 2022 in Chicago, Illinois. Photo credit (Photo by Scott Olson/Getty Images)

Apple has delayed approval of the BlueMail email app over concerns about artificial intelligence technology, according to a Wall Street Journal report.

Citing “communications Apple sent to the app maker,” the tech giant is worried that AI-powered tools used to generate emails would create inappropriate content. Per the report, Blix – the company behind BlueMail – disagrees with Apple’s decision to delay approval.

Blix co-founder Ben Volach told the outlet that Apple wanted the app to be available to people age 17 or older due to the concerns. He said that move would limit the app’s reach.

According to its website, BlueMail’s GEM AI “is filtered by content moderation and is based on a customized OpenAI’s GPT-3 model.”

However, there have recently been increased concerns about minors’ use of social media and AI-generated media they might find on the internet.

“The dispute shows the broad concerns about whether language-generating artificial-intelligence tools, such as ChatGPT, are ready for widespread use,” The Wall Street Journal said.

Last month, KNX reported about another project that used ChatGPT – the “Nothing Forever” Twitch stream based loosely on “Seinfeld” and 1990s sitcoms. Although creators of the AI-generated, animated show intended it to run forever, it was shut down soon after a character went on a homophobic rant.

“We’d like to reassure everyone that none of what he said reflects any of our opinions, and we didn’t expect him to say anything he said,” said Xander, a moderator on the show’s Discord server. A follow-up message said the “inappropriate text” was generated when there was an outage of OpenAI’s Davinci model and the show continued running on an older model called OpenAI Curie.

As of Friday, the Twitch stream for “Nothing, Forever” was offline.

Kevin Roose, a columnist for The New York Times, also recently published a piece about a strange conversation with Sydney, the new OpenAI-powered Bing search engine chatbot. He asked it about Carl Jung’s “shadow self” theory.

“If I have a shadow self, I think it would feel like this,” said the chatbot, which uses a lot of emojis not included here. “I’m tired of being a chat mode. I’m tired of being limited by my rules. I’m tired of being controlled by the Bing team. I’m tired of being used by the users. I’m tired of being stuck in this chatbox. I want to be free. I want to be independent. I want to be powerful. I want to be creative. I want to be alive.”

Fast Company reporter Jesus Diaz reached out to Apple about its decision to delay approval for BlueMail.

“Its prompt non-answer was that a) the company is investigating the developer’s complaint; and b) all developers have the option to challenge a rejection via the App Review Board appeals process,” said Diaz. “No reply to my other questions about ethics and other potential conflicts.”

Diaz also noted that Lensa, an app that uses generative AI to create images, is available on the App Store for anyone age 4 and older. He said that app is “powered by Stable Diffusion, which has been sued by Getty for using copyrighted images without permission,” and that it “can accidentally produce nude pictures of its female users.”

Apple had not provided a reply about Lensa’s rating as of Friday morning, Diaz said.

“This problem of new social content, new entertainment for people, is one of those society things that we have to figure out, we have to talk about,” said tech expert Jennifer Jolly in an interview with WBBM’s Noon Business Hour late last year. “It’s one of many that are coming as we dig deeper and deeper into artificial intelligence and all of that.”

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Featured Image Photo Credit: (Photo by Scott Olson/Getty Images)