Dolly Parton is bringing her signature style to the coffee aisle with the launch of Cup of Ambition, a new coffee brand inspired by her iconic hit “9 to 5.”
The country music legend partnered with Community Coffee to create the brand, which features Light, Medium and Dark roasts. Parton, who has long been associated with hard work and ambition, said the coffee is designed to fuel dreamers and doers starting their day.
The first pours of Cup of Ambition will be available at Dolly’s Tennessean Travel Stop, set to open June 24, 2026, off Exit 22 on I-65 south of Nashville. The travel center will include a dedicated coffee shop where guests can try the blends alongside other Parton-themed offerings.
Later this year, the full lineup will roll out nationwide in ground coffee and K-Cup formats through Community Coffee, a family-owned Louisiana company now in its sixth generation. Parton collaborated closely with the Saurage family on the blends to ensure they deliver the energy needed for busy days.
Cup of Ambition joins Parton’s growing portfolio of consumer products and ventures that celebrate her Tennessee roots and larger-than-life persona. The launch adds another layer to her business empire, which already includes music, entertainment, philanthropy and hospitality projects.
The brand’s debut aligns with Parton’s enduring connection to her fans, who have embraced her music and message of perseverance for decades. “9 to 5” remains one of her most beloved anthems, resonating with workers across generations.
As one of the most celebrated entertainers in history, Parton continues to expand her influence beyond music into everyday products that bring joy and practicality to fans.
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