Y'all-ywood - Taylor Sheridan’s growing footprint puts North Texas on the map for film and TV

North Texas is fast becoming a new frontier for film and television, and one of the biggest names behind it is Fort Worth native Taylor Sheridan, the creator of Yellowstone and its spinoffs.
North Texas is fast becoming a new frontier for film and television, and one of the biggest names behind it is Fort Worth native Taylor Sheridan, the creator of Yellowstone and its spinoffs. Photo credit (Photo by Monica Schipper/Getty Images for Stagecoach)

North Texas is fast becoming a new frontier for film and television, and one of the biggest names behind it is Fort Worth native Taylor Sheridan, the creator of Yellowstone and its spinoffs. Sheridan’s Bosque Ranch Studios, along with newly leased studio space in the region, is fueling a surge of production that’s drawing national attention to the Lone Star State.

Sheridan isn’t the only one choosing Texas. The faith-based hit The Chosen, which films at a sprawling set in Midlothian, has shown how large-scale productions can thrive outside Hollywood. Combined with Sheridan’s projects - from western epics to contemporary dramas - the momentum is positioning North Texas as a genuine hub for storytelling on the big and small screens.

Driving much of this growth are new state tax incentives that have dramatically boosted Texas’s competitiveness in the film industry. In 2023, lawmakers expanded the state’s film rebate program to offer hundreds of millions in grants for productions that choose Texas over places like Georgia, New Mexico, or Louisiana. That move is now paying off with cameras rolling in Dallas, Fort Worth, and beyond.

Local leaders say the payoff isn’t just cultural - it’s economic. Big-budget productions mean jobs for crew members, contracts for local vendors, and fresh business for restaurants and hotels. And as Sheridan doubles down on Texas as his creative base, industry insiders believe the wave of production in North Texas is only just beginning.

For many, the question is no longer whether Texas can compete with Hollywood - it’s how big the state’s film footprint will get in the years ahead.

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Featured Image Photo Credit: (Photo by Monica Schipper/Getty Images for Stagecoach)