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Why 'punny' signs on Texas highways could soon be a thing of the past

In an aerial view, traffic is seen traversing near downtown on May 26, 2023, in Austin, Texas.
In an aerial view, traffic is seen traversing near downtown on May 26, 2023, in Austin, Texas.
Brandon Bell/Getty Images

Texas drivers have become accustomed to seeing highway signs that read "All you need is love and a seatbelt" or "Only Rudolph should drive lit."

But earlier this year, the Federal Highway Administration announced new guidelines discouraging the use of "punny" messages on those signs.


The exact wording from the FHA's new guidance is below.

"Messages with obscure or secondary meanings, such as those with popular culture references, unconventional sign legend syntax, or that are intended to be humorous, should not be used as they might be misunderstood or understood only by a limited segment of road users and require greater time to process and understand," the Manual on Uniform Traffic Control Devices for Streets and Highways, 11th Edition, says.

To learn more about the effectiveness of these signs and why the Federal Highway Administration is discouraging them, Texas Wants to Know visited with Dr. Kara Kockelman, the Dewitt Greer Centennial Professor of Transportation Engineering at the University of Texas at Austin.

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