Sovereign Brands is a true family wine & spirits company, with four generations of history in the industry. Since 1999, Sovereign Brands has pursued its goal of becoming the wine & spirits industry’s most innovative creator of unique, forward-thinking new brands. Through partnerships with high-quality, family-owned wineries and distilleries worldwide, we build each of our brands from the ground up to meet our standards of product quality and innovation.
Our global sales and marketing organization ensures each of our brands gets the support it needs to grow and thrive. Offices in New York, Chicago, London and Dublin support the efforts of our sales team, covering North America, Europe, the Middle East, Africa, and Asia. Today, Sovereign Brands products can be found in more than 100 countries. Sovereign Brands continues to grow as we introduce our brands into new markets around the world, and we are constantly at work developing exciting new products.
Please enjoy our products responsibly.
An extraordinary gin handcrafted in the hills of Jundiaí, Brazil, McQueen and the Violet Fog is like no gin on Earth. Distilled with 21 botanicals gathered from all over the world – including six “signature” botanicals rarely (if ever) found in gin – it’s a complex, subtle, incredibly smooth spirit. We make McQueen in small batches using a traditional copper pot still.
6000 miles from the traditional gin world, McQueen and the Violet Fog is a spirit for the bold.
Luc Belaire is America’s fastest growing French sparkling wine brand*. In a few short years, Belaire Rosé has become the best-selling French Rosé in the U.S., outselling brands established decades earlier*. With a stunning package – a silkscreened, paperless bottle – and an authentic French heritage dating back six generations, Belaire has bridged perfectly the gap between traditional Champagnes and resurgent Proseccos and Cavas.
The Belaire range began with our Rosé, made in Provence, France’s most famous rosé wine region. As our Rosé continues to set records in the category we have introduced Belaire Luxe and Belaire Brut Gold, each made in Burgundy, another of France’s most historically significant winemaking regions. Our newest cuvée is Belaire Luxe Rosé, made in Provence from a unique blend of hand-selected varietals. For the on-premise sector we’ve launched the groundbreaking Fantôme version of each Belaire cuvée, which features a glowing electroluminescent label activated by the press of a button.
Belaire is supported with the most innovative, high-quality merchandise and apparel in the industry, all designed by our in-house marketing team. Online, Belaire’s social media presence has created a global phenomenon, with followers of our official (@OfficialBelaire) and fan-made accounts exceeding one million. We continue to develop exciting new additions to the Belaire range as we nurture and grow this remarkable brand.
An authentic Caribbean legend, Bumbu evokes the rich and colorful history of the West Indies, revealing its heritage and craftsmanship with every sip.
To make each small batch of Bumbu Original, we distill the finest sugarcane from the Caribbean and Latin America into high quality Barbados rum. We blend rums aged up to 15 years in once-used American oak Bourbon barrels, resulting in a product of unmatched smoothness.
Our newest release is Bumbu XO, an exquisite rum handcrafted in Panama from locally grown sugarcane, aged up to 18 years and finished in sherry casks. Bumbu XO is a natural complement to Bumbu: a full-strength sipping rum perfect on its own or paired with cigar.
The Bumbu package is a work of art itself: a fragrance-quality glass bottle with an iconic tarnished metal “X” medallion, metallic painted details, and an oversized, old-fashioned cork. For Bumbu XO, the bottle is finished in matte black for a truly luxurious experience.
Bumbu offers the rarest of experiences: a centuries-old pedigree, stunning package, and uniquely original taste.