The Fund opened sales for Dress Down Day, where individuals across the region can buy T-shirts and pins for $35 a piece to wear to work on Oct. 4, with all proceeds going directly to Philadelphia public schools.
"They can select the school for which they would like to receive the donation," explained school Superintendent Dr. William Hite, who was on site sporting his heather blue Dress Down T-shirt.
He says the effort raised $38,000 last year, and the money helped 112 schools throughout the school district.
Ken Goldenberg of the Goldenberg Group teamed up with the Fund to create Dress Down Day and says the goal is to get businesses and residents to buy into public education.
"If you can get 50 to 100 to 200, 300,000 people in this city buying T-shirts, over time, everyone will come to understand the criticality of what we have here," Goldenberg said.