New 'Star Wars' Commercial Celebrates 40 Years of the Franchise


“Stars Wars” is a force to be reckoned with.

An emotional trailer for the final chapter, “The Rise of Skywalker” aired during the commercial segment of the 2019 American Music Awards.

But rather than showcasing snippets from the upcoming film, the “special look” tapped into the love of the “Star Wars” fandom over the last 40-years.

The nearly 2-and-a-half minute trailer paid homage to the legacy of the franchise and the fandom that has made it such a global phenomenon.

“Star Wars” has touched the lives of fans all over the world, even if they’ve never seen a movie.

There were tributes to late Carrie Fisher and Peter Mayhew, who brought to life Princess Leia and Chewbacca, interspersed with behind-the-scenes footage dating back to the original filming alongside red carpet premieres from the past and present.

A sweet clip featuring the new wave of “Star Wars” actors, John Boyega and Daisy Ridley, geeking out over getting a Harrison Ford signed Hans Solo action figure underlined the franchise’s generational impact.

To showcase the film's pop culture impact since its inception in 1977, there was footage from various fan conventions, cosplay outfits, and TV show clips referencing the film from the likes of "The Simpsons" and "How I Met Your Mother."

But the best retrospective clip came from footage of the midnight premieres with lines wrapped around the theater.

“I sat outside the theater to watch them at midnight with my dad,” “Scandal” star Kerry Washington recalled nostalgically.

Sadly, all good things must come to an end, and that end is coming to theaters on December 20, 2019.

May the force be with you one last time.

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