NEW YORK (1010 WINS/WCBS 880) -- What the 'chup??
Here's a concoction we're not sure we want the Buffalo Bisons to replicate.
Pepsi will launch a Pepsi-infused condiment called Colachup at Yankee Stadium and three other ballparks on the Fourth of July in what it's calling a "complete reimagining" of hot dog toppings.
The limited edition, ketchup-like sauce will be offered at carts in an "exclusive in-stadium sampling" during Tuesday's Yankees–Orioles game.
Colachup will also be served at the ballparks of the Arizona Diamondbacks, Minneapolis Twins and Detroit Tigers.
Pepsi referred to Tuesday's offering as a "debut," although it's unclear when and where the sauce may be offered beyond then.
Pepsi said the condiment "gives fans the chance to add even more of the iconic sweet, citrusy taste of a crisp, refreshing Pepsi-Cola directly onto their hot dog."
The soda giant teamed up with the prestigious Culinary Institute of America in the Hudson Valley to develop Colachup.
David Kamen, director of client experience for CIA Consulting, described Colachup as "both simple and creative."
"The distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog," Kamen said. "It's a whole new way to enjoy two American classics."
Jenny Danzi, a senior director at Pepsi, told CNN that the ingredients include smoked tomatoes, onions, ketchup and a spice blend of cinnamon, thyme, oregano and paprika.
Colachup is part of Pepsi's #BetterWithPepsi campaign, which also has the company teaming up with Joey Chestnut, the reigning champ of the Nathan's Hot Dog Eating Contest who won his 15th Coney Island title last year.
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