Robert Herjavec's pandemic advice to business owners: 'When you're going through hell… keep going'

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NEW YORK (WCBS 880) -- "Shark Tank" star Robert Herjavec believes the coronavirus pandemic presents an opportunity for entrepreneurs to fill needs and shares his advice for overcoming adversity on the WCBS Small Business Spotlight, sponsored by BNB Bank.

"Whatever you start doing today, your business will not be doing that in a year. Things change. The world changes. You have to adapt," he said, adding he prefers to invest in individuals rather than single businesses on ABC's "Shark Tank” for that reason.

"The entrepreneur will always figure out the path and the entrepreneur will build a great team in order to figure out the path," he said.

Herjavec told Joe Connolly and Neil A. Carousso he started his first business after he was fired and needed to make a mortgage payment. He started other businesses in economic recessions.

"In this kind of a time, don't perfect your product, don't spend all this time on your management team or buying better software to run your business. Go sell something," the self-made entrepreneur emphasized when asked for his advice for owners. "Sales cures all ills and the harder the economy, the harder the macro conditions, the more you need sales.”

A record 80,820 Americans have taken the first steps into entrepreneurship this year; that's 30.6 percent more new business applications than all of 2019, according to the U.S. Census Bureau.