A Hot New Trend: Women-only adventure travel

With more economic power and decision-making power about where to go, women-focused travel is only going to grow
Adventure, Travel, Women, Vacation
Photo credit (Getty Images / lzf)

Who wants to lounge by a pool when there's Greek island-hopping to do? Or maybe dogsled to commandeer is more your style? How about some morning yoga in Tulum, or surf lessons in Bali? You can also get your food and drink fix with curated trips in Burgundy or any of dozens of great destinations.

WCCO's Laura Oakes found out about a new trend these days, women-only adventure travel trips and it's a booming business.

That is especially after the pandemic, where many women have decided 'life is too short, I need to see the world and immerse myself in something meaningful.'

"Beyond connecting to something on my phone, I want to smell it, I want to feel it, I want struggle a little bit so that the highs feel even higher," says Julie Fast, Director of Guest Services for Adventures in Good Company.

That struggle is a big selling point too. When choosing a trip through Adventures in Good Company, they make sure guests know how much activity level is expected. They rate the trips from 1 (easy) through 5 (strenuous). In fact, if you choose a trip 3 or above, they even offer prep for clients with a fitness program aimed at helping you reach certain goals.

The travel company morphed out Minnesota-based Woodswomen, which catered to women who love the outdoors.

Fast says sometimes when learning a new skill or trying a new adventure, women simply feel more comfortable around other women.

"One of my favorite comments is that, 'I didn't think I'd be so sore from laughing,' and that's pretty common," explains Fast.

In the coming decade, women will hold greater economic power than in previous generations. According to the Washington Post, they start more businesses than their male counterparts. They earn as much or more than their husbands in 45 percent of heterosexual marriages. Among solo households, they own more homes.

With that change comes a shift in how they take time away too.

The global adventure tourism industry is estimated to be worth $2 trillion dollars over the next eight years, and experts say women are a big part of that growth.

Featured Image Photo Credit: (Getty Images / lzf)