NBC wanted to carry the Patriots-Buccaneers game, and it didn't mess around in making that known to the NFL.
Writing for The Athletic, Richard Deitsch detailed the process NBC went through to land the highly-anticipated Patriots-Buccaneers matchup next season.
Sunday Night Football executive producer Fred Gaudelli put together a short PowerPoint presentation for Howard Katz, the senior vice president of broadcasting and media operations for the NFL, and Hans Schroeder, the executive vice president and chief operating officer of NFL Media, on how the network would cover the game.
“The slides showed what we could do to amplify it and give it even greater exposure,” Gaudelli said to Deitsch. “It wasn’t that formal a presentation. We had a two-pronged approach. I took Howard through it and Pete took Hans Schroeder through it. And then they presented it to Roger [Goodell].”
Gaudelli and NBC found out they got the game last Wednesday morning, the day of the schedule release.
“Each of our network television partners made a legitimate case for landing the Tampa Bay-New England game, and during the process we ran and found playable schedules with that game in different windows and on different networks,” Katz told Deitsch. “Ultimately we decided the game belonged in a national prime time window with no other games in the window, to be seen in 100 percent of the country. NBC wound up the best fit for that game, and we were able to spread out other top games with compelling storylines and strong national (interest) among all our broadcast networks.”
It's expected the game will rival the Manning Bowl in 2006, which drew 22.6 million viewers.