The fight between the New Orleans Times Picayune and New Orleans Advocate is officially over. The joined papers published the first combined edition today.
Editor Peter Kovacs says naming the new paper was tough.
"One of the interesting debates that went on was in defining what we were going to call the thing," he explained. "Were we going to call in The Times Picayune - The Advocate or the The Advocate - The Times Picayune? We went back and forth."
He says as recently as last week they met with readers of the 182 year old TP and finally decided to go with The Times Picayune - The New Orleans Advocate.
The paper will be published seven days a week, unlike the Picayune which had been reduced to just three days.
This all follows a seven year fight since the Advocate came into the market when the Times Picayune cut production by more than half.
Kovacs says the former owners of the Picayune miscalculated when they thought people were ready to stop getting a daily paper and get their news mostly from the internet.
"Part of their business strategy was to sort of leap ahead to a point when the website was kind of your primary business and the newspaper was sort of a subsidiary business. In many ways that was sort of a bold thing to do, but they also sort of guessed wrong about where the business was going."
The Advocate bought the Times Picayune recently.