As “In My Room” continues to catch fire across the country, Julia Wolf stopped by the World Famous KROQ to talk about the genius strategy she used to launch support online, uniting Team Edward and Team Jacob behind the common cause of great music.
LISTEN NOW: Julia Wolf with Klein and Ally
Wolf used an unconventional marketing strategy to create buzz for her hit, “In My Room,” by intentionally embedding her music into Twilight-themed video clips, tapping into a passionate, dedicated fanbase, effectively positioning herself as the unofficial soundtrack to the franchise she loves.
“I am quite self-conscious when it comes to being on video and being the one who has to promote the music and like show myself, so I needed an outlet, so that it wasn't just me all the time,” Wolf reveals. “I am the biggest ‘Twilight’ fan and it just made sense to inject myself in that community so that we can all be fangirls and we can all relate to the same thing of wishing we were with Edward Cullen, wishing that we could be vampires and in love.”
Wolf also dove into her belief in manifestation, and her experience hiring a "witch" on Etsy for tour protection. “"I feel like it's honestly a big reason why things worked out the way they did, because I was just writing down exactly what I wanted every single day for like a year."
For more from Julia Wolf, check out the full interview above.
The singer stops by our Los Angeles studios
The singer stops by our Los Angeles studios
