ELK GROVE VILLAGE (WBBM NEWSRADIO) - Those watching next year’s NASCAR race in downtown Chicago will see a stock car with the slogan, “Makers Wanted.”
Elk Grove Village is partnering with NASCAR driver Brad Keselowski to sponsor his No. 6 Ford Mustang, to the tune of $400,000.
The goal of the multi-year “Makers Wanted” marketing campaign is to highlight the 5-square-mile industrial park next to O’Hare International Airport.
“Elk Grove Village is home to the largest industrial park in North America. We’re surrounded by incredible transportation options and our village works hard to make this a destination for businesses,” Mayor Craig Johnson said in a statement.
The village touts the partnership as a perfect match, noting Keselowski is the owner and founder of Keselowski Advanced Manufacturing (KAM), a hybrid manufacturing company based in Statesville, North Carolina.
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“This is a one-of-a-kind partnership and one I am especially thrilled about,” said NASCAR Cup Series Champion Keselowski. “Mayor Johnson and his team and residents of Elk Grove have a clear handle on the manufacturing industry and have shown through many examples ways in which they give back to the community and surrounding areas.”
The village previously sponsored the NCAA Division I Football Bowl Subdivision’s Bahamas Bowl and the U.S. Olympics track and field and wrestling teams.
The Chicago Street Course NASCAR race, set for July 2, will bring stock car racing to a 2.2-mile course on Michigan Avenue, DuSable Lake Shore Drive and around Grant Park.
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