Buc-ee's has filed another lawsuit for trademark infringement, this one against a Missouri-based travel stop called "Bar-ee's."
Representatives for Buc-ee's say Barc-ee's "purposefully used and promoted the Barc-ee's name in a way that violates the Buc-ee's trademark," including the curving word style and cartoon mascot, which uses a brown animal with a red tongue on a yellow circle which they say all "mimic important aspects of Buc-ee's trademarks."
According to FOX 4 News, Buc-ee's is seeking an order to block Barc-ee's from using the similar logos and marks and award a financial payment for damages, costs, and attorney fees.
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