With many businesses dealing with staffing issues in recent years, one DFW company decided to do something a little different. Last year, Coca Cola Southwest Beverages bought a 30 second Super Bowl commercial to promote their job openings. Now, the company is back with another Super Bowl ad, but this year they got even more creative.
DFW-based Coca Cola Southwest Beverages had so much success with their Super Bowl commercial last year; they decided to buy another spot for the 2023 game. This year’s commercial won’t be about benefits or 401(k) match. Instead it will show 15 employees from the company’s Fort Worth plant making music by blowing into and clanking Coke bottles and slapping the side of a semi-truck, according to Dallas Morning News.
The commercial is expected to air during the game’s third quarter. It is a regional ad, so viewers will only be able to see it in Texas and Oklahoma. Hopefully the commercial works, and they get even more applicants than last year.
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