Elon Musk knew he wanted to move Tesla's headquarters to Texas, and he considered several locations in the Lone Star State before settling on Austin.
There was a time where Musk considered south Dallas as the site of Gigafactory Texas, though Musk decided against moving Tesla to North Texas for one simple reason: he thought Dallas was "too Texas."
This comes from Walter Isaacson's highly anticipated new biography of the Tesla CEO titled Elon Musk, though in the book Musk nor any other Tesla executives appear to explain what "too Texas" meant.
In the book though, execs liked Austin due to it being a "university town" (guess they forgot about SMU), and that it had better music and pride in "protecting its pockets of weirdness."
Musk's comments about Dallas being "too Texas" haven't deterred residents from driving Teslas.
According to the Dallas Morning News, there are nearly 84,000 North Texans driving around now in EVs, with Tesla by far being the dominant brand driven. That's 37% of the state's overall total.
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