Two iconic Texas brands have come together as one.
H-E-B recently announced a new partnership with the Dallas Cowboys, making them the “exclusive grocery and pharmacy partner” of America’s Team, according to News4SA.
The partnership will include ticket and merchandise giveaways, special events at H-E-B stores, game-day activities and a series of commercials featuring Cowboys players.
Cowboys-themed merchandise will be available at H-E-B stores across North Texas, and customers are encouraged to wear Cowboys gear while shopping for a chance to win “surprise tickets and merch giveaways throughout the season,” H-E-B said.
H-E-B will also be at every Cowboys home game as the presenting sponsor of the H-E-B Family Tailgate on the East Plaza of AT&T Stadium.
H-E-B currently has stores in Allen, Frisco, Irving, Mansfield, McKinney, Plano, Prosper and Rockwall. More stores are planned in Carrollton and Denton, and H-E-B also owns land at Hillcrest Road and LBJ Freeway, where it plans to build its first namesake store within Dallas city limits.
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