Texans spent an estimated $250 million on the subscription platform OnlyFans in 2025, ranking the state second nationwide in total spending, according to a new analysis released this week.
The report, compiled by analytics site OnlyGuider, estimates Houston led all Texas cities with roughly $32 million in spending last year. Dallas followed at about $26.2 million, with Austin at $17.5 million, San Antonio at $17.4 million and Fort Worth at $10.2 million rounding out the state’s top five.
OnlyFans is a subscription-based online platform where creators charge followers for access to exclusive content. While it hosts a wide range of material including fitness instruction, cooking tutorials, music and comedy, the platform is most widely associated with adult content.
OnlyFans does not publicly release detailed state or city-by-city revenue figures. Reports such as this rely on third-party analysis and modeling based on available user and traffic data. The estimates should not be considered official figures from the company.
Texas ranking second overall is consistent with its large population, as spending totals often correlate with the number of users in a given state. Major metropolitan areas typically account for the largest share of subscription activity.
The study did not break down how much of the spending remained in Texas through local creators or small businesses operating on the platform.
There are no law enforcement or regulatory actions tied to the report, and no public safety concerns associated with the findings. The data reflects consumer subscription behavior on a digital platform operating nationwide.
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